Softwarea eta estrategia Internet menderatzeko.

Foresight

  Economy and Business Faculty.

University of Deusto in San Sebastián. ESTE

Strategic Management (MEDE)

4,5 credits Prof. Eneko Astigarraga Contact

Program

  • Introduction to Foresight. Establishes a general sense of the origins and applications of foresight. Technological foresight, company foresight,... Introducción a la prospectiva (.pdf 512 KB)
  • Introduction to fundamental concepts and terminology.
  • Trends Presents principle trends (Tendencias .pdf 156 KB)from diverse sources influencing society and companies including:

demographics

social values

socio-economic structures

environment

technology / information technology

and the evolution of competitive forces.

In addition the course also looks at principles in uncertainty and possible ruptures.

  • Scenarios and Foresight

Course explores scenario planning and builds understanding in methods and tools in foresight.

Some methods and tools explored include:

structural analysis with identification of future factors influencing a company or sector;

game theory;

Delphi method;

scenario building;

morphological analysis (SMIC).

  • Planning Strategic Foresight in the Company.

explores phases in the planning of a strategic foresight process and emphasis on the foresight phase in strategy for companies.

Index of the global work for the first module of MEDE ( in spanish)

Bibliography
  • GODET Michel.De la anticipación a la acción: Manual de prospectiva y estrategia., Marcombo Boixareu. 1993.
  • VARIOS. Futuribles: Prospective et strategique., Revista Futuribles. nº especial.
  • BAS, Enric, Prospectiva; herramientas para la gestión estratégica del cambio. Ariel. Barcelona. 1999.
  • GODET, Michel; PROSPEKTIKER; FUTURIBLES. Problemas y métodos de Prospectiva: Caja de Herramientas.. Unesco. 1990.
  • ASTIGARRAGA, Eneko. “La función Prospectiva en la empresa”. Apuntes de Prospectiva para el Módulo de Dirección Estratégica.
  • LANDETA, Jon. El método Delphi Una técnica de previsión para la incertidumbre, Ariel, Barcelona, 1999.
  • IPTS. Scenarios Building. Convergences and differences. Prodeedings of Profutures Workshop. 1995 Profutures Meeting IPTS.
  • OBSERVATORIO DE PROSPECTIVA TECNOLÓGICA INDUSTRIAL (OPTI), “Primer Informe de Prospectiva Tecnológica Industrial: Futuro Tecnológico en el horizonte del 2015”. Miner. Madrid, 1999.
  • SCHWARTZ, Peter: La planification stratégique par scénarios, Revista Futuribles, nº176, mai 1993.

Contact Prof. Eneko Astigarraga